Together with Bernadette and Georg Bucher and the store manager Heidi Giovanoli, we developed an individual, flexible concept for this beautiful store.
What is special about this store are the large information and work counters in central locations. In addition, it is possible to reduce sales areas out of season without much effort. All in all, there is very good routing despite an open design of the product presentations.
Other special features include the “Männerhort fürs Frauenwohl”, which invites visitors to linger in a central place and drink coffee, and an area directly connected to the “Männerhort” for advice on garden design.
At the checkout there is a newly developed presentation for bottoms, which stands out for its clear and direct customer approach.
All in all, the interplay of dark colors and light natural materials, such as wood, creates a high-quality appearance. This is further enhanced by LED basic and spot lighting.
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