Together with the Bade family, we were asked to develop the concept of the brand Da blüh ich auf! to be implemented and further developed in a targeted manner at this new location.
A point of attention in this store was the spacious routing, so that the customer is guided through all departments and there are no departments that are too deep. In order to be clearly visible to the customer, information and work desks have been placed at central points, so that a high level of advisory skills is generally radiated. The individual zones are separated by decorative room dividers and the cut flower department is placed in the center with the help of a cold room.
The interplay of dark metal colors and natural wood offers an interesting contrast. This contrast is enhanced by the targeted use of large motifs on magnetic foil or printed cloth.
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